We base our strategy on available research data, tailor-made research and all insights obtained. Once the strategy has been determined, we proceed to a detailed planning in which we constantly ask ourselves the one important question: how much does this contribute to the realization of the communication objectives? The ultimate goal is constantly present in all facets of strategy and planning. With SPOT you get access to all these campaign statistics. Target groups, insights, media input, prognoses, time planning, KPIs, all presented in a well-organized interface.